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Friday, 6 April 2012

Oh to have a printer now that April's here!

My printer has packed up.  I can't complain - it's done valiant service.  It wasn't an expensive model - an hp deskjet actually - and I must have had it at least ten years.  I've ordered a new one but, what with Easter being this weekend, it won't be arriving until Tuesday.  So, meanwhile, I'm without a printer.  And I've had quite a lot that needs printing.

I suppose the sensible thing would have been to stick the files onto a memory stick and then load them onto my husband's computer and print from there.  But it seemed easier just to email the files to him.  Hmm . . .

He (for reasons best known to himself) uses rocketmail.  I've tried a Yahoo mail account before now and discovered that it often took days for something to arrive, if it arrived at all.  So when half an hour had passed and my emails to husband still hadn't arrived, I looked for other ways of getting them there.  (As to why I didn't use a memory stick at this juncture, your guess is as good as mine . . . but I didn't.)

So at this point it turned into a major operation.  I emailed the files to a hotmail account that I use occasionally.  Then I shut down microsoft outlook on my computer and sent the files from the hotmail account to my own email account.  Husband then logged into my email account via mail2web and - glory hallelujah - downloaded the files onto his machine.  What a palaver!

Meanwhile I have a memory stick sitting on my desk, looking at me reproachfully!

I shall miss my old printer - it was so simple to use, had good print quality, was fast and would print double-sided (although this was something I didn't discover until I'd had it quite a while).  I hope the new printer will be as good - although I doubt it.  I read numerous reviews of a wide variety of printers and this was the one that had the fewest negative reviews.   Although, come to think of it, there was one that had 100% positive reviews but it's no longer available - go figure!

Thursday, 5 April 2012

Big Brother is Watching You . . . the protest begins!

There has been, as you might expect, an outcry against the UK Government's proposals to monitor our 'phone calls and emails and the websites we visit.  Yesterday, the campaigning online community Avaaz started a petition addressed to the Prime Minister, deputy Prime Minister and Home Secretary, in which it says:
As concerned citizens we urge you to immediately drop plans for an Internet big brother bill (Communications Capabilities Development Programme). Our democracy and civil liberties are under threat from the excessive and unnecessary internet surveillance provisions without any judicial oversight in this bill. We hope you will protect our privacy and keep your election promise to "reverse the rise of the surveillance state"
When I looked a few moments ago, over 38,500 people had signed it.  Interestingly, not all of these are from the UK.  People in other countries are clearly concerned that, if the UK Government gets away with this, their own Governments may start to get ideas.  I have a feeling that this petition may raise many more than the 50,000 signatures that Avaaz is looking for.

Monday, 2 April 2012

Big Brother is Watching You . . . if the Government has anything to do with it!

There was a story today on the one o'clock news that the UK Government wants to give security officials the power to monitor telephone, email and internet use.  The idea is that it will help combat terrorism.  My immediate question is . . . how?  Is it really likely that terrorists will allow their location or identity to be discovered online when there are easily available - and perfectly legal - ways of masking one's IP address?  Is it likely that it will be possible to monitor who is calling whom when one can buy a mobile 'phone for under £15, buy £10 worth of calls, pay for it all with cash and chuck the 'phone away when one has finished with it?

Maybe I'm missing the finer points of the proposed legislation - although Heather Blake, from Reporters Without Borders, is quoted as saying "Those who commit these crimes, will find other ways. They always do."  She has called on the government to release any data it has which shows that increased web monitoring will help in the fight against terrorism and has pointed out that, if the legislation goes through, countries such as Syria and Iran, will make what we do in the UK and excuse for the surveillance that they use.

Trefor Davies, a member UK's Internet Service Providers' Association (ISPA) board, doesn't seem too enthusiastic about it either, pointing out that more people are likely to use free proxies, many of which are infected with malware.  And the icing on the cake is that the monitoring is likely to cost around £2 billion pounds to run for 10 years.

Over and above all this, though, my main concern is for people who have a legitimate reason for keeping private who it is that they are 'phoning or emailing.  As a doctor and counsellor, I'm thinking particularly of those people who contact crisis helplines or specialist counselling agencies.  Making that first contact is hard enough without the thought that somebody, somewhere might just happen onto the fact that you have been ringing the Samaritans or an agency that offers rape counselling.

 I have a feeling that this 'brilliant idea' is going to go the way of that other 'brilliant idea' which was also going to cost the taxpayer a small fortune - the ID card.  As I remember, it was proposed by the last Government as a sure way of combatting terrorism and illegal immigration, was vigorously opposed by large sections of the public   . . . and was then quietly dropped.  I hope I'm right.
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Thursday, 29 March 2012

A piece of software that is making me smile!

After my moan yesterday about Microsoft Outlook, I think I may have stumbled on a piece of software that actually does what it's meant to!  (But it's nothing to do with email.)  It was recommended to me by Social Media expert, Paul O'Mahoney, who has been using it for some time.  (And it's nothing to do with internet marketing either.)  According to the blurb, its function is to "turbo-charge your mind", which it does by flashing subliminal affirmations onto your computer screen.  So, while you're sitting reading your emails or surfing the net or writing a letter or doing your accounts, every few seconds you're being reminded that "I am focused", "I remember names easily", "I can learn anything", "I achieve great results", "success follows me" or whichever of the many affirmations offered you have chosen as appropriate.  And if the list doesn't have the affirmation you want, you can add it.

Now I tend to be a bit suspicious of things that sound so simple, and I'm not sure that I'd have bought the software - called Subliminal Power - if it hadn't been for Paul's glowing recommendation and the many effusive reviews on the Subliminal Power website (including one from Mark Anastasi who says 'It's amazing').  So I thought I'd try it.  It's not expensive (only $39.95 if you download it, and an extra $10 if you want the CD as well).  I installed it yesterday and, well, I think it might be starting to work.

The affirmations come in packages and I've got the "laser sharp focus", "magnificent memory" and "business success" packages running at the moment.  Not sure if it's my imagination, but I certainly do seem to be a bit more focused today.  And since my memory has never been all that good, I'll be interested to see whether it improves - and absolutely delighted if it does.

I'm watching eagerly for signs of improvement and, meanwhile, the thought that something so simple could actually work is making me smile!


Tuesday, 27 March 2012

Microsoft Outlook is driving me bananas!!!

I’ve recently changed my computer and have Windows 7 installed, together with the latest version of Microsoft Outlook.  Windows 7 is OK (I was a Vista fan and there’s not too much difference).  But Microsoft Outlook is driving me bananas.  Although I have the junk mail filter turned off, it insists on shoving stuff into the junk folder.  This doesn't stop junk turning up in my inbox - well, I don't mind that - after all, how long does it take to click 'delete'?  But what I do object to is the legitimate emails that regularly turn up in the junk folder.

There's a company that sends me a daily email - I've requested it and I always read it, but it always goes into the junk folder.  And before you say 'why don't you add it to your white list?', I have - countless times.  It makes no difference at all.  This despite the statement that 'email from addresses or domain names on your safe senders list will never be treated as junk mail'.  Oh really?

And what on earth is it that makes the software categorise something as junk?  Today emails from Facebook and Paypal were treated as junk.  But the icing on the cake was when an email that I sent myself as a memo (from my own address to my own address) was treated as junk!

Perhaps if I turned on the junk filter, it would start shoving everything into the junk folder and then at least all my new emails would be in the same place.  Hmm . . . it's worth a try!

Sunday, 18 March 2012

So are there alternatives to Google adwords?

If you've read my previous post, you'll know about my friend Peter who was 'suspended' (ie banned) from using Google adwords.  After the shock had died down, he decided he needed to find out if there were any alternative ways of promoting his current website and the information products he intended to write.  Could Google really end his career on the internet at one fell swoop, or were adwords just one way among many of driving traffic to his site?

After a short search he discovered the website of Ryan Healy.  Ryan is a freelance direct response copywriter, who has worked for some of the top names in internet marketing, and is co-author of the book    Million-Dollar Marketing Secrets.  In September 2010, he was suspended by Google adwords.  In a post on his blog, he says "I still don’t know exactly why I was suspended.  I know it had to do with something on this domain. From what I was able to figure out, my site was classified as a “make money” site, probably because I’m a freelance copywriter who helps clients make money.
In Google’s eyes, it’s apparently an “unforgivable sin” to talk about making money or help others to make money."

Like Peter, Ryan found Google less than helpful.  He writes "I would gladly fix my site if Google were willing to tell me what I did wrong. Isn’t that how a business relationship works?  Communication has to flow both ways. The merchant and customer need to work together for a fruitful relationship. But Google doesn’t seem to want good business relationships.  It doesn’t matter whether you’re spending $500 a month or $30,000 a month — they’ll cut you off without notice if you so much as blink the wrong way.  I spent exactly $9,825.74 on AdWords before my account was suspended. A client of mine was spending $30,000 a month up until two weeks ago when he, too, was suspended without warning.  Who the hell snubs a customer who’s spending $30K a month and then won’t even give the customer the courtesy of an explanation?"

Peter read through the post, in one way reassured that he was not alone but increasingly depressed and angry about Google's high handed attitude.  However, his spirits lifted when he got to the final subheading and read "Google Is Not the Only Game in Town!"

Ryan lists a number of alternatives: 
  • Bing Ads: At the moment, Bing is probably as close as you’ll get to a paid search experience with capabilities that are similar to AdWords.
  • Facebook Ads: Advertising on Facebook is fun because you get to combine images with ad copy. Advertising on Facebook lets you target groups of people by interests and demographics.
  • Amazon Pay-Per-Click: If you sell physical products, then you may want to advertise on Amazon. Right now, you can start advertising for as little as $0.10 a click.
  • LinkedIn Ads: If you are in the B2B market, then consider advertising on LinkedIn. You may actually spend less to acquire sales and leads on LinkedIn given your ability to target exactly who you want to reach.
  • Infolinks In-Text Advertising: This company lets you place text links on a network of publishers’ web sites. When a reader rolls over your link, an ad pops up. This medium is similar to Google’s Content Network — but you get more than just text to get readers to click.
He concludes by saying "I’ve only scratched the surface here. The more I investigate, the more I begin to see how many alternatives to AdWords are available.  Whether your AdWords account has been suspended or not… I strongly suggest you explore other advertising options and begin to divert a portion of your ad spend away from Google.  Because the way things are going at Google, it’s only a matter of time before your AdWords account is “permanently suspended.”

Sunday, 4 March 2012

A riddle, wrapped in a mystery, inside an enigma - part 3

Mention Google's 'User Deception' policy to a friend of mine and you'll see steam coming out of his ears.  He is one of those who was caught out by the subtleties (or obscurities) of meaning in this policy.  Now, I have to say that this friend - let's call him Peter - is as honest as the day is long and will go out of his way to to do things ethically and fairly.  So, when Google told him that he had been suspended - and when he discovered why - he was appalled.

Peter had only recently gone into internet marketing.  He's a professional man, now retired, and had thought that he might share his knowledge and experience in his own field via a website.  He set one up and ran a successful short adwords campaign (based on Armand Morin's Secret PPC method) to drive people to the site.

Some time later, he signed up for Simon Coulson's Internet Cashflow course and found it both interesting and useful.  It was certainly something he'd recommend to other people, so he decided to promote the course as an affiliate.  And it seemed the obvious thing to promote it via Google adwords, using the same method as before.

Now, Armand's method requires the use of banner ads and, when you submit a banner ad to Google, you have to wait for it to be approved, unlike the ordinary line ads which go live as soon as they're submitted.  And so Peter discovered that he'd been banned not for running an ad that was contrary to policy but simply for submitting one for approval!  Believing that it must have been the wording of his ad that was at fault, he replied to the email from Google, explaining that this was a genuine mistake and asking them to reconsider.

The reply Peter received from Google was uncompromising.  He read in growing disbelief that his account had been suspended "due to submissions of ads that promote an Unacceptable Business Practice - get rich quick.  In response to the many complaints that we have received from users and publishers, we've decided not to allow ads which promote "get rich quick" sites."

How, he wondered, could a website which offered a year-long course, involving a considerable amount of study and work, be considered a 'get rich quick' site?  True, Simon Coulson promotes the course as being the system that he used to make £2 million and that his students have used to make considerable incomes, but does that make it a 'get rich quick' system?  Simon has made over £2 million and a number of his students have done extremely well using this system, so he's only stating what is true.

Once again Peter contacted Google, explaining that he had assumed (wrongly, it appeared) that a 'get rich quick site' was one that was underhand or was trying to pull the wool over people's eyes by promising them something that was unnattainable - for example, £20,000 in the first week with only half an hour of work a day.  He pointed out why, while Simon Coulson's site truthfully said that large incomes could be achieved with this system, there was no suggestion that this would be achieved quickly.  Google was unmoved.  However, he was told that if he 'changed the wording on the website' his case might be reconsidered.  When he replied that it was not his website, he was told there was nothing that could be done.

So there he was, banned for life for innocently trying to promote a perfectly genuine website selling a course which he had found very helpful.  And from what he has heard since, many internet marketing sites have met the same fate.  If you Google 'make money online', the ads that come up are all concerned with gambling or modelling for 'sexy cam' sites.  Personally, I'd rather see ads about internet marketing courses.