For anyone who's ever struggled to write a sales letter (or been horrified at what professional copywriters charge) Armand Morin's new WP Salesletter will seem like a godsend. Because not only does this amazing plug-in make writing a letter easy but it comes with built in, ready-written ideas for headlines, introductions, closing statements and so on which you can modify according to your needs. And, of course, since all these ideas are crafted by experts, your chances of good conversion rates are very high.
As regular readers of this blog will know, I'm an enormous fan of Armand Morin but, even so, watching the video he's made about WP Salesletter, my jaw dropped in amazement at its simplicity and its power. And, as Armand points out, because it's a plug-in rather than a theme, you don't have to change the whole look of your website in order to write a sales letter.
At only $77 for a multi site licence with lifetime updates, I think this is amazing value, particularly when you compare it with what you might have to pay a professional copywriter for a single letter.