Monday, 15 October 2012

Why Linkedin Worries Me

I joined Linkedin a while back.  Someone suggested it was a useful way of making business contacts.  He also suggested that I put myself on the Open Networker listing.  This means that I'm happy to connect with anyone who invites me to do so. 

Since I became a member I've linked to over 3000 people, some of whom share my interests.  But, overall, I've wondered about the value, for me personally, of being a member.  I can understand that for anyone who is job-seeking or wanting to make contacts within a specific industry, it can be useful.  But I'm self employed, both as a counsellor and in running my internet marketing business, and that's quite a different kettle of fish.

But what has worried me recently is that people have started to 'endorse' me for my 'skills and expertise'.  I have been endorsed as a doctor, writer, broadcaster, hypnotherapist, public speaker, internet marketer and integrative counsellor by several people who have never met me and don't know me from Adam!

Now, this is very kind of them, and I appreciate the gesture.  But what sort of message is it giving to others?  It implies, surely, that these people know me and trust me.  But, for all they know, I might have made it all up  . . . I might be a book-keeper or an insurance salesman or a ballet dancer just playing with an imaginary alter ego.  (Actually, if anyone's worried about it, I am exactly what I say I am on Linkedin.)

So how valuable can Linkedin be for making genuine and trustworthy business contacts which, as I understand it, is the whole point of the website?  I'm beginning to wonder.

No comments:

Post a Comment