After a short search he discovered the website of Ryan Healy. Ryan is a freelance direct response copywriter, who has worked for some of the top names in internet marketing, and is co-author of the book Million-Dollar Marketing Secrets. In September 2010, he was suspended by Google adwords. In a post on his blog, he says "I still don’t know exactly why I was suspended. I know it had to do with something on this domain. From what I was able to figure out, my site was classified as a “make money” site, probably because I’m a freelance copywriter who helps clients make money.
In Google’s eyes, it’s apparently an “unforgivable sin” to talk about making money or help others to make money."
Like Peter, Ryan found Google less than helpful. He writes "I would gladly fix my site if Google were willing to tell me what I did wrong. Isn’t that how a business relationship works? Communication has to flow both ways. The merchant and customer need to work together for a fruitful relationship. But Google doesn’t seem to want good business relationships. It doesn’t matter whether you’re spending $500 a month or $30,000 a month — they’ll cut you off without notice if you so much as blink the wrong way. I spent exactly $9,825.74 on AdWords before my account was suspended. A client of mine was spending $30,000 a month up until two weeks ago when he, too, was suspended without warning. Who the hell snubs a customer who’s spending $30K a month and then won’t even give the customer the courtesy of an explanation?"
Peter read through the post, in one way reassured that he was not alone but increasingly depressed and angry about Google's high handed attitude. However, his spirits lifted when he got to the final subheading and read "Google Is Not the Only Game in Town!"
Ryan lists a number of alternatives:
- Bing Ads: At the moment, Bing is probably as close as you’ll get to a paid search experience with capabilities that are similar to AdWords.
- Facebook Ads: Advertising on Facebook is fun because you get to combine images with ad copy. Advertising on Facebook lets you target groups of people by interests and demographics.
- Amazon Pay-Per-Click: If you sell physical products, then you may want to advertise on Amazon. Right now, you can start advertising for as little as $0.10 a click.
- LinkedIn Ads: If you are in the B2B market, then consider advertising on LinkedIn. You may actually spend less to acquire sales and leads on LinkedIn given your ability to target exactly who you want to reach.
- Business.com PPC Ads: Another avenue for PPC advertising in the B2B market is Business.com.
- Infolinks In-Text Advertising: This company lets you place text links on a network of publishers’ web sites. When a reader rolls over your link, an ad pops up. This medium is similar to Google’s Content Network — but you get more than just text to get readers to click.