Monday, 12 November 2012

The Value of Stepping Back

I've been away for a week.  During that week I've had some thoughts about the new business I've been working on.  Not that I've been consciously sitting down and thinking about it . . . I was, after all, on holiday . . . but just odd thoughts that came into my mind.

From the physical distance of 100 miles and the much greater mental distance, I was able to take stock of what I was doing.  For the past few months I have been focusing mainly on building up - and maintaining - my list in this new niche.  Using the same techniques over and over again, this has been working well.  But other aspects of the business have been slower to take shape.  For example, I've had very little time to design my website and that's holding up some of the other things I want to do.

From a distance it became quite clear how I can re-assign my time so that the list building continues but I can also start on other aspects of the business.  Having become aware of this, I also became aware of how easy it is to get bogged down in just one part of building a business.  And I could see that it would have been much harder to realise this from within the work, so to speak.

So I have learned a lesson and now, from time to time, I shall allow myself to step back and see how what I have been doing looks from the outside.  Perhaps this is the real secret of successful business - to be able to see the whole picture and to maintain a balance within one's work.  We shall see!

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